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Columbus Crew to change name and crest, sources say – The Athletic

The “Save The Crew” movement succeeded in keeping the MLS team in Columbus, but it may not have succeeded in preserving the team’s name

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The Columbus Crew are finalizing a rebrand that includes dropping “Crew” from the official name along with a new crest, sources tell The Athletic. An announcement about the change could come as soon as this week, with one source saying official word is expected “in the next few days.” Columbus, a founding member of MLS, launched a new badge and “brand identity” 2014 under former owner Anthony Precourt, keeping the “Crew” name but adding an “SC” and dropping their original logo. The current crest…

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