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‘Shark Tank’: How this founder turned $300 into a company that did $15 million in sales in 4 years – CNBC

For Ellyette Gheno, entrepreneurship runs in the family. Following in her parents’ footsteps, Gheno started BootayBag, a subscription underwear company, generating…



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For Ellyette Gheno, entrepreneurship runs in the family.
“My parents are entrepreneurs,” Gheno said on Friday’s episode of ABC’s “Shark Tank.” “My mom owns a hair salon. When I turned 18, I felt like it was my path to take over the salon.”
However, Gheno ended up creating her own business instead. After a “terrible experience” while shopping for underwear, she was inspired to start a subscription underwear service, called BootayBag. “I was sick of going to the mall, the semi-annual sales, the clearance…

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